Challenge to Online Marketing Workshop Participants

GET ONLINE!

1) Check out the competition and see what they are doing with their own online marketing strategies. Is there an opportunity to be a leader here? Can you capitalize on their lack of online marketing tools or do you need to play some catch up to increase your potential online presence in light of what the competition is doing? Never before have we been able to do our own competitive intelligence as easily as we can now with the internet. Take advantage. Learn what your competition is saying and doing on the internet.

2) Visit blogs related to your industry, or subscribe to blogs that offer content to help you do business better (like this one) and start participating in those conversations. Visit the blogs of your competition and check out the comments they're getting and how they respond. Get a feel for it before you launch your own blog.

3) Go to iTunes and search for Podcasts of interest to you either personally or professionally. Subscribe to a few and listen to them on on your lunch break. Get comfortable with this medium. There is a wealth of information out there and you can listen to podcasts on the go, at the office or at home. Buy an iPod Shuffle or other MP3 player and start playing with them.

4) Get your LinkedIn account set up and look for good contacts there. Open an account at Digg or Delicious and start getting comfortable with other social media sites. You can always cancel your accounts later if you decide they aren't the right tools for you. But give them a try.

It's time to jump into the online pool of resources that can help you market your business on the internet. You can start right now by commenting on the workshop or ask questions if you're still feeling intimidated. Hit that comment button below and let's blog!

Comments

[Colette Roy]

Greetings Barb,

I really enjoyed this week's workshop! Thanks bunches for a lively and educational presentation as well as the M&M's! :)

I was chatting with my husband who is a computer geek, about the info you discussed in regards to Flash sites not being able to assist in keyword searches. He supplied two recent postings about how that is changing more and more.
Here are the posts:

http://arstechnica.com/news.ars/post/20080701-google-yahoo-spiders-can-now-crawl-through-flash-sites.html

http://www.eweek.com/c/a/Enterprise-Applications/Adobe-Teams-with-Google-Yahoo-for-Flash-Search/

Thanks for all the support and motivation in moving into the online marketing tools that exist. I'm seriously considering starting up a blog.

Many Thanks,
Colette Roy

[Barb Batt]

Thanks for taking the workshop challenge, Collette! And thanks for the links on the flash coding as it relates to SEO. That's the "fun" part of marketing online, the rules change constantly.

I did a quick search on Technorati for "Organizing" keywords that made sense to me and didn't see anything like your business there. Looks like you might have an opportunity to be the first in your industry - or the competition needs to do some keyword homework to get their blogs up on the search engines! Send me your blog address once you've got it up and running. I'd love to hear more about you and your business.

All The Best!

Barb Batt